Samuel Wheeler is a digital business consultant for Inseev Interactive. Since graduating from Northwestern in 2012, Sam has worked for fortune 500 companies and small start-ups, focusing on public relations, digital marketing, and search engine optimization. He is also the author of What is Link Juice? a resource for businesses on the benefit of link equity and internal linking. When Sam is not surfing the web, you can find him in the ocean off the coast of San Diego, surfing the waves.