It’s tangy goodness is designed to be a salad dressing, but that doesn’t stop millions of people from enjoying Miracle Whip on their sandwich and other dishes every day. From mashed potatoes to cream sauces, this product is an easy way to improve the flavors of any dish! It was initially invented in Salem, IL at a cafe run by Max Corssett. The dressing was initially called Max Crossett’s X-tra Fine Salad Dressing, but it was sold to Kraft Foods in 1931 for just $300.
Kraft premiered this dressing in 1933 at the World’s Fair in Chicago and it was an instant success. It was similar to mayonnaise, but much easier and cheaper to produce. Kraft even patented a machine that would help to blend the ingredients together to make Miracle Whip.
Kraft Claims Full Invention of Miracle Whip
Although the cafe claims the initial invention of the recipe for Miracle Whip and that they sold it to Kraft, the company actually disputes this claim. There are many dressings that Kraft did purchase the recipe to during that time period from a variety of different sources, from private individuals to cafes to restaurants. Kraft admits that they purchased many recipes, but just not the one for Miracle Whip.
Kraft has also invented a number of food products that are still in use today. Here is a brief look at the other inventions that Kraft Foods has introduced to the world over the last century.
1. Instant Macaroni and Cheese
The Great Depression was difficult on most households and families were desperate for quick, easy meals that would still look and feel fulfilling. That’s when Kraft introduced their first box of macaroni and cheese, marketing it as a 9 minute meal that could feed a family of four. It has become the standard of macaroni and cheese today, being the “cheesiest” of all the brands. Despite the higher price point than other generic varieties, it continues to sell well to this day.
2. Processed Cheese Slices
The modern Kraft Foods is a conglomeration of many different companies, but the initial founding of this company was based on one family’s ability to produce cheese. That love for cheese brought them down the road toward processed cheese, which was initially sold in tins and was even distributed to soldiers during the Second World War. In 1950, however, Kraft developed the process to create slices of cheese that were individually wrapped instead of stuck into tins, making it the first commercially viable method of selling this product.
3. All Out Squeeze Bottles
If you’ve ever had a bottle of Miracle Whip or other dressing type of product, then you know how difficult it is to get all of the product out of the container. Even if you can fit a spatula in there, you can’t always get it all! Kraft introduced what they call the “All Out Squeeze Bottle” for Miracle Whip and other brands to help get the residual product out of the container.
4. Resealable Front Open Packaging
If you’ve ever had a package of Oreos lately, then you’ve seen the front open packaging that is resealable. This helps people quickly gain access to the food product and improves the integrity of it as well because it seals tightly closed, unlike the standard side opening method that was used previously.