If you’re ready to begin taking your business to the next level, then there’s a good chance you’ve considered the advantages of an equity crowdfunding campaign. As with any equity opportunity, there is a certain amount of risk involved in the pursuit of these needed funds. That’s why these strategies are important to follow before you take your campaign live.
1. Build It And They Will Come.
You need to build your network right now. Don’t wait until you’re ready to go live. When you have backers ready and waiting to get involved with your business, then you’ve got a better chance to find success. Size matters when it comes to the quality of your network as more backers means more opportunities to find success. Begin building your network at least 6 months before you plan to go live.
2. It’s Not Where You Look, But It Is What You See.
Communication is critically important to the success of an equity crowdfunding campaign. Clear, transparent communication is an indication to backers that your business can be trusted. Be honest, candid, and perhaps blunt when discussing matters in your blogs, newsletters, and emails. Let your potential backers see who you really are. That will let them know that they can work with you.
3. Be Yourself.
It is easy to get caught up in valuation paperwork, pie charts, and future growth statistics. Backers find these to be important, but not as important as who you are and why you’re in business. Equity crowdfunding campaigns succeed more often when backers can buy into the overall mission of your organization.
4. Be Smart With Marketing.
There is no “best practice” when it comes to marketing an equity crowdfunding campaign. Choose how you spread information about your campaign before, during, and after with intelligence. Sometimes the best marketing effort is to pick up the phone and call someone. Make sure all of your options are on the table.
5. Keep Moving Forward.
Backers want to see forward progress on a consistent basis in your company’s history if they’re going to consider an investment into your equity crowdfunding campaign. Even if you have to take two steps backward, three steps forward is still forward progress.
You can find success with your equity crowdfunding campaign. Follow these methods and you’ll set yourself up for a great presentation.
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