Crowdfunding is an awesome platform that allows people to achieve some incredible things. From the new startup to the entrepreneurs that work from home at their kitchen table, crowdfunding creates an equal playing field where every idea is evaluated, weighed for merit, and judged for potential. The best ideas get funded. The average ideas might get funded or might be told to retool the idea and then come back to try again. The bad ideas? They’re just told to go away.
The key to creating your recipe for crowdfunding success is in how you design your campaign from moment #1. If you start with high quality ingredients, you’re more likely to receive a better overall final product. Here’s what you’ll need to mix in.
1. Your Story… In Your Own Words
Modern crowdfunding was built for storytelling. Not the kind of stories that parents read to their children at night, mind you. It’s your story that people want to know. What challenges did you overcome to bring this idea up for consideration? How many times have people told you that you couldn’t achieve something? Take people along for the ride and show them the journey you’ve just walked. When they see where your footsteps have been placed, they’ll be more likely to support you.
2. A Partner Is a Good Thing
There are a number of things that you can do on your own with crowdfunding, but there are also some things that should probably be left to the professionals. At the top of that to-do list for the professional is the video you need for marketing. A professionally produced video will create a number of beneficial views on your crowdfunding campaign and make it a tempting proposition for an investment. Average marketing materials are always going to create average results.
3. You Need Advertising
A grassroots movement is a beautiful thing to behold, but it isn’t a growing movement. There are static dollars available there and those who are influenced by that type of presentation are being wiser than ever with their investments. To reach your target demographics, there is a good chance that you’re going to need to have a real advertising budget associated with your crowdfunding campaign. Think about which markets should be tested, test a variety of channels, and pay close attention to the feedback that you get.
4. Create a Legitimate Storefront
Crowdfunding isn’t just a way to earn capital. Although crowdfunding platforms don’t readily admit it, the modern crowdfunding campaign is also a storefront that sells products to backers now and delivers them in the future. Not only are you going to need a legitimate product to sell as a reward, but you’ll also need to have a high quality storefront that isn’t on Kickstarter or Indiegogo to maximize the potential of your ideas.
There’s always a wild card investor who is willing to take a chance on a new product when they see it just because it looks interesting. By following this recipe for crowdfunding success, you might get more buyers from the information samples you’ve provided.
Strong proponent of individual liberty and free speech. My goal is to present information that expands our awareness of crucial issues and exposes the manufactured illusion of freedom that we are sold in America. Question everything because nothing is what it seems.
