When you browse through Indiegogo campaigns, you can tell those who have had some experience in crowdfunding and those who are trying it out for the first time. If you can stay away from those rookie mistakes, then you can make your first crowdfunding campaign a successful one. Here are the tips that you need to know to get the money you need.
1. Make the Video Be Professional
Crowdfunding campaigns that have videos raise 115% more money than campaigns that do not. You don’t need to have a 30 minute documentary film to promote your crowdfunding campaign. You do need about 3 to 5 minutes that fully covers what you are planning on doing if you raise the money that you want.
2. Stay Away From Flexible Funding
Flexible funding is almost always the default option. This means you get whatever money is pledged to your campaign, even if you don’t raise the full amount. The problem is that if you are providing rewards that need to be shipped to backers, you’ll need a certain amount of money to make that happen. Don’t be greedy. Go all in and either get the exact goal that you need or get nothing at all.
3. Make It Easy To Understand
The average person who sees your crowdfunding campaign is going to spend 30 seconds or less on your campaign page. If they like what they see, then they might spend more time on it. If they don’t like what they see, then you aren’t going to get their support at all. Make your mark by creating content that is easy to skim so that the basics can be understood. Take the extra step in reading all of your content out loud so that you can hear how it’s going to sound in someone’s thoughts. If you don’t get what is being said, then how are your intended backers going to understand what you are trying to say?
4. Keep It Simple
You just can’t be everything to everyone. Crowdfunding platforms have a global presence. Greed dictates that we try to raise as much money as possible from the most amount of people possible. Don’t be greedy because it will be your downfall. Keep the rewards that you provide backers simple and manageable. If people want to invest, to do so because it’s a good idea. If people don’t want to invest, a complicated rewards program isn’t going to change anything.
5. Reach Out to the Locals
If you want to have a large profit from your crowdfunding campaign on Indiegogo, then don’t focus on the global community of the Internet. Focus on your local community, no matter what the size of your hometown happens to be. Local support will always galvanize a core customer base. In most instances, 30% of any given campaigns funds are going to come from direct family and friends. If you can use local support to obtain this 30% in the first 72 hours of your campaign, then you’ve got a good chance of meeting 100% of your goal.
Crowdfunding can be a lot of fun, but only when it is managed properly. Use these 5 tips to experience Indiegogo success and then build on that momentum to achieve great things.
Strong proponent of individual liberty and free speech. My goal is to present information that expands our awareness of crucial issues and exposes the manufactured illusion of freedom that we are sold in America. Question everything because nothing is what it seems.
