Since 2006, the rate of startups have rose steadily, resulting in an increased risk of unprotected businesses. Applying for a trademark is an important aspect to your business to ensure you protect your business identity. Registering your company name or domain name does not provide you legal right alone for trademark protection.
More than 80% of initial trademark filings are rejected, however once it is accepted you have gained yourself a business assets. A listing of common reasons for rejection are provided below.
1. The name causes confusion.
2. The business name is a generic term.
3. The name is deceptive about the geographical origins of the goods and services.
4. The name is a surname.
5. The name contains disparaging language.