John Sculley, the former Pepsi CEO discusses how he came up with the Pepsi challenge. Social media has influenced the shifting of powers from producers to customers allowing the audience to drive the marketing strategies employed by the business. This new age word-of-mouth advertising is instrumental to increasing customer satisfaction and expanding brands.
Strong proponent of individual liberty and free speech. My goal is to present information that expands our awareness of crucial issues and exposes the manufactured illusion of freedom that we are sold in America. Question everything because nothing is what it seems.