For the average large business, more than 60% of their marketing budget is going to the creation of content. That’s a statistic that cannot be ignored when you’re looking at something like crowdfunding. People demand quality content because it is the most effective communication tool to convey value. If you are not investing into the content of your Kickstarter campaign, then you are setting yourself up for dismal failure.
Here are 4 lessons learned about content marketing from those who have had a successful crowdfunding experience because of it. Take this information and apply to your next crowdfunding campaign, no matter what platform you choose.
1. Tell Your Story From a Local Perspective
Partnerships with other companies are great. Clearly communicating the values that you perceive in your ideas or products is even better. It’s how that information is transferred from you to your potential backer that matters the most. That’s why it is so important to tell your story from a local perspective. It’s fine to be proud of your hometown. Almost everyone is. This gives people an instant way to relate to you as an organization. When they feel like you care about them and share their same values because of your content, then they are more likely to support your cause.
2. You Have to Prove Your Expertise
Even the largest businesses in the world today have a specific niche of expertise. Their content marketing is directed to this niche so that they can have their primary audience understand just how valuable their knowledge base is. You must do the same thing with your crowdfunding campaign, but on a smaller scale. Start small within your industry and you will start to gain some attention about your fresh ideas. If people love what you’ve got, then your content marketing snowball will grow so massive that backers can’t help but get caught within it.
3. You Must Always Work on Building Your Audience
From the very second that you start thinking about having a crowdfunding campaign on Kickstarter, you need to be engaging with your core customers and prospects. An easy way to do this is through social media, but you can do better than that. Go onto blogs and create guest posts. Start a podcast so that you can be involved within your industry. The bigger and wider your audience base is on day one of your crowdfunding campaign, then the more likely you are to be successful.
4. Think Outside the Box
There are numerous freelancers that are just looking for a good job right now. Your content might not be your highest priority at this very second. If it isn’t, then you need to give it to someone who will make it their highest priority. This gets critical work completed for an affordable price and you can still manage the quality of your marketing content.
Content marketing is the future of crowdfunding. Focus upon it today and you will be tomorrow’s next Kickstarter success story.
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