How to Create your Unique Selling Proposition

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With the new year upon us, it is a great time to look at strategies aimed at sharpening your unique selling proposition to convert more visitors into buyers. One of the first things to do is look at last year’s ad campaigns and which ones were found to be more successful in approaching new prospects. Answer questions for yourself that help to define your business or service’s uniqueness and specific benefit to the prospect. Once this is discovered, you can more accurately pinpoint your industry strengths and fine tune this year’s ad campaign to be more effective.