When it comes to naming a business, many approaches can be utilized to ensure adequate branding and planning occurs. Multiple methods for naming include using a blank slate that does not indicate the target of the company, having a direct approach that describes what the business does, or coining your own name and creating a unique new word. To avoid selecting a messy name, do not use initials, foreign language, or words that can be pronounced multiple ways. Keep it as simple as possible is always the best option. Once a name is decided, test it in the marketplace and choose the best graphic elements for your logo.
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