How CrossFit Became a Billion Dollar Brand

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Greg Glassman from CrossFit goes on to explain how he became a $4 billion dollar brand and turned the fitness industry upside down. Originally born in 2000, CrossFit has gone on to redefine your workout routine. Glassman opened his first gym in 1995 where he established a foundation for group activities, leading to the birth of the CrossFit community.

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