One of the most important steps when creating a crowdfunding campaign is building an audience before you go live. In most cases, to have a successful crowdfunding campaign you must bring in a minimum of 20% of your funding goal from your pre-campaign awareness efforts. One of the advantages to this process is that it will also allow you to get valuable feedback and make adjustments on the fly, so when you go live, your product has been vetted or validated to some degree.
In this Kickstarter sponsored video, successful crowdfunders discuss how they were able to develop their audience and reach their funding goal.
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