Keywords are the terms that are searched on Google and other search engines. Using these keywords in your content will put your website into the mix when people search these words. Understanding how to research words is the dividing line between being successful and not going anywhere with your SEO marketing. This great video, made by Jeff Lenney, gets into the powerful Google Keyword Planner that anyone can use to research keywords, get information about new niches that they may want to break into.
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