One of the many free tools that AdWords provides for it’s users is the AdWord Conversion calculator. This means that you can visibly see just how many of the clicks on your ad’s actually turn into paying customers, or interested customers. They do this by showing you exactly how long they viewed on your ad, what they did, and why they may have done it. This great video, made by AdWords, gives some great examples of how this can be beneficial and just how simply it can be done.
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