What is Crowdfunding? Anastasia Emmanuel

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Anastasia Emmanuel is from Indiegogo’s London office where she leads the Hardware, Design and Technology division. Anastasia does an excellent job explaining the motivations behind crowdfunding and correctly points out that money is only one of the reasons people crowdfund. Crowdfunding is about discovering and connecting with your market—its about marketing and validating your brand to large groups of people. If you are trying to crowdfund just for money, your not using it correctly and will probably come up short.